Comedy has played an important role in the 2008 race for the white House. Tina Fey’s impersonation of Sarah Palin on Saturday Night Live has delighted the coasts as much as it has irritated those in between.
Indeed, the Republican running mate’s folksy-style has provided constant sustenance for the satirists who gorge on each “doggone it”, “gee-wizz” and “you-betcha”. Yet there is also something tragic about the way Palin has been used by her Republic paymasters. McCain, even now, portrays himself as a candidate determined to fight the good fight without resorting to the gutter politics of previous Republican campaigns. That hasn’t stopped Palin, no doubt under strict instruction, from making remarks that play to the more base instincts of the white working class.
Fortunately for Obama, the economic crisis has dominated the last few weeks of the campaign, rendering mostly redundant questions about race or religion. Instead the republicans have been forced to fight on the ailing economy, sparing the electorate from any Willie-Horton-style adverts that manipulate racial fear.
The economy has proved unfertile ground for McCain; in the early weeks of the financial crisis the Republican strategists searched desperately for a new stick with which to beat their rival. Enter Joe Wurzelbacher, better known as Joe the plumber, a native of Toledo who was propelled into the spotlight during the third presidential debate, an event in which Bill Ayers, the former US dissident turned teacher and, according to the Republicans, long-time associate of Obama, was expected to take centre stage.
Ayers certainly got a mention, as McCain, flagging in the polls, went on the attack. But it was Wurzelbacher who stole the show, collecting 26 separate mentions.
“Spread the wealth,” was the message from the Illinois senator when he met Joe a few days before the debate. “It sound like socialism,” replied the plumber.
Socialism – a dirty world in US discourse, sullied by the Cold War, now reduced to a synonym for evil. The McCain strategists seized upon the exchange, boiling down the trails of the working man into an emblem, an easily identifiable motif that will play with the masses – Joe the plumber. The irony – using Soviet-style iconography to accuse their opponent of being a socialist – was no doubt lost to those shouting “traitor” and “kill him” at the Republican rallies.
Joe, now the embodiment of the small businessman desperate for lower taxes, became the poster boy for the McCain campaign, offering his insight into life under a repressive Obama regime on Talk radio and Fox News. Joe should be careful – if Obama does win next week, he might find himself first on the bus to the gulag.
Not that Joe will be alone; he’ll be accompanied by Tito the Builder. Yes – Tito the builder, as introduced by Palin at yesterday’s rally in Leesburg. Tito, it transpires, is Tito Munoz a Columbian-born contractor now living in Virginia. Wearing a yellow jacket and a hard hat, he is the new incarnation of the plight of the American working man. A plumber, a builder – how about a policeman, a cowboy, an American Indian?
Republican lapdog Fox News was quick to give Tito airtime as comedy descended into farce. “Tito the builder: Attacks on Joe the Plumber are unfair,” ran the news bar across the bottom of the screen. Meanwhile, reports suggest that Joe is seriously considering a run for Congress in 2010.
Less than a week before the electorate go to the polls, you simply couldn’t make it up.
This first appeared in The Sunday Express. The original article can be found here.